Blogs - BT Business products & services

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The internet gives your small businesses the opportunity to market itself to a much larger audience than ever before. In order to stay competitive your online presence is imperative, and your brand has the ability to propel your business forward or leave it in the depths of cyberspace.  Here are my 3 tips on how to help your business avoid some of the common branding mistakes.

1. LongDomainNamesAreHardtoRemember.com 

It is difficult for many small businesses to resist the temptation of choosing a long domain name.  Choose a short domain name that is easy to remember, pronounce, and spell. This may seem difficult at first, but be creative and think out of the box.  Brainstorm a list of words that relate to your business and try to combine simple words to create new combinations. These short creative domains will help you market yourself on and offline.

2. My Nephew Knows How to Build Websites…  

Although it may be tempting to let your computer savvy nephew build your website, think carefully before accepting this offer. Times are changing and ‘professional designers’ are no longer just for big companies. There are many reasonably priced web designers or web services companies that can help give your website a professional look at an affordable price. Trust us you will be able to see the difference!

3. Thinking bigger

While your company ‘headquarters’ may be in the local coffee shop or a spare bedroom your customers and competitors don’t need to know that.  Research and compare your website to your larger competitors. What makes them look more professional than you? Using current web tools and design services it is easy to create a polished and professional website in no time.