Blogs - BT Business products & services

[#1]

What makes a bad website? Here are the most common website mistakes that are made.

 

Not Defining A Goal – Define the outcome of what you want your website to achieve.  Can your customer find all the information they are looking for or purchase a product from your website easily?  If your goal is to increase sales, have you targeted the right audiences?  Take a step back and look at your website from a customer’s point of view.

 

Bad Web Design – Bad web design can ruin the chances of someone staying on or purchasing from your website.  A good design involves more than just a good colour scheme, background and logo, it involves font style and size and the overall layout of the site.  Your website should be well organised and easy to navigate.  Abandonment rates are much higher when a customer cannot find what they are looking for.  Your website shouldn’t be an eye sore and your customers should be able to find things in as few clicks as possible.

 

No One Can Find your Site – What good is your website when it’s not linked to anything and can’t be found?  Make sure you submit your website to search engines and that the content is search engine friendly.  Having many links coming to and from your website will increase your rankings.   

 

Not Updating Your Content – Repeat visitors like to see what’s new and exciting on your page.  Old content looks stale and boring and will loses your customers’ attention.  Keep your content up-to-date and interesting to ensure more traffic.

 

Keep these tips in mind to increase your chances of a successful website.

Good Luck,

Web Hosting Product Team

[#2]

Some great points there, there is nothing worse than going onto a poorly-made website. Appearance is everything, you could be selling the best product in the world but a dodgy-looking website would definately put me off.

At the end of the day your website represents your company so it definately ought to look good and updated regularly.

Cheers