Blogs - BT Business products & services

[#1]

What good is your site if no one goes to it?  It’s really important to make sure customers can find your website!

 

Organic Traffic – To bring natural traffic to your website, you need to choose the most effective domain name.  Choosing the right domain name is extremely important as it affects ranking in search engines.  You want your domain name to be short, simple, and related to the industry/service that you provide. 

 

Search engines use keywords when searching for websites.  Selecting the right keywords or search phrases is very important and they should be placed in your website meta tags and in your copy.  Placing your keywords in meta tags is important for search engine spiders to find your website.  Meta tags are HTML codes that are put into the header of a web page.  The more the keywords are placed throughout the website, the higher your ranking can be.

 

SEO Friendly – Making your website search engine friendly is extremely important to getting found online.  The more search engine friendly your website is, the higher your ranking will be in web search results. To make your website search engine friendly you need to:

• Choose the keywords that best describe the topic and content of your website.
• Create as many links as you can to and from your website.  Search engines deem your site more credible when your website links to and from good quality sites. 
• Make sure your website design is easy to navigate and well organised.  A site map will help improve your rankings.
• Use HTML tags for titles and headings, and meta tags to help search engines list your website in their indices.

 

Paid Traffic – If you choose to spend money on increasing your traffic, you need to decide what the best method will be of reaching your demographic.  You can choose from different online marketing methods, the most popular being Pay Per Click, text ads and banners.

 

Whether you opt for organic or paid traffic, being search engine friendly is the first step to ensuring traffic comes to your site.  

   

Good Luck,

Web Hosting Product Team