To be able to offer coupons, you first need to set up a Coupon campaign in your shop administration. Under Marketing -> Coupons enter an ID and a Name in the fields and then click on Save.
By clicking on ID you can access the area where you can define all the details of your new campaign. Under the General register, you can enter a fixed, defined value for the coupons (e.g. £ 5.00 discount), a percentage value (e.g. 2.5% of the total amount) or free postage. Depending on the selected value, you should choose a meaningful Description, e.g. '£ 5.00 off your next purchase' or 'Use this voucher and get free postage.' If necessary, define a Minimum order value for using this coupon.
Further restrictions could include a time limit on the validity of the coupons or limiting the number (coupons only valid until… or only valid for the first 25 in every 100 customers). This is an incentive for customers to use the coupon quickly. It’s also a good idea to make a note of these restrictions in the Description field.
If you wish to emphasize specific products or special shipment/payment methods only, enter the relevant restrictions under the Validity register. For example, reward those customers who use Payment in advance, which is your guarantee of receiving payment of the purchase price before processing the order. Once again, inform your customers of this in the Description field.
Under the Coupon codes register, create the codes to be used in your correspondence, flyers and placards, for example. Remember when using flyers and placards, that you will most probably reproduce only one code here and this will therefore have to be able to be used by several customers. If you choose this, the option Redemption voids the coupon code under the General register must be no.
If you would like to send vouchers in a newsletter, you do not need to create codes manually, because the newsletter function creates a new voucher code for each recipient. As before, open a voucher campaign and select this under Marketing -> Newsletter in the detailed view of the accompanying newsletter.
Once you have saved the action, click on the Insert coupon template link below the Text field. This displays a place holder for the coupon, which you can include in your newsletter text.
We wish you every success in your coupon campaigns.
Message Edited by eShop on 05-09-2008 09:48 AM
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